The concept of counter-programming runs many a life around Southern California. It's a rule of the entertainment industry -- if reality shows are big, start working on that drama scrip -- and it's a rule that's clearly observed when it comes to scheduling LA Cookie Con, which shall sweeten the Pasadena Convention Center on Sunday, Jan. 25.
How is this counter-programming, exactly? Look to November and December, which tend to be crowded with sugar-themed outings, while January stays pretty treat-free. It's the ideally empty month to schedule a dessert show, a show that puts the emphasis on quality cookies (just in case your get-healthy resolution has a sensible asterisk that says "enjoy high-end snacking now and then.")
As for the cookies? They'll go way beyond chocolate chip and oatmeal (though full props to both stalwarts of the cookie jar). Think macaroons, cake pops, frosting-topped goodies, and full complement of cookies covering the gluten-free and vegan spectrum.
Big bakers shall be on hand, the kind of people who spend their days dreaming about new ways to make a cookie (versus the rest of us, who spend much of our time dreaming about where to find a cookie). And the beneficiary? LA Children's Hospital.
Oh... and shall there be sampling? Every attendee is looking to get their fingertips a bit buttery and their shirts covered in crumbs, so yes: Sampling is the name of the gooey game.
And shouldn't more sweet-flavored festivals happen just after New Year's Day? When we're all a bit slumpy, feeling that post-holiday fun hangover? We're just saying, entrepreneurs with pronounced sweet tooths: January could be your wide-open month, save that powerhouse known as LA Cookie Con.