Beckham's Bottom Brings In Dough

Phew! With David Beckham in their ads, Emporio Armani Underwear's sales more than doubled last year to over $30M.

He's decided not to renew his contract with them when it expires this year, and is said to be looking to create his own Beckham-branded line of men's underwear. We are just going to start running this photo on every story from now on. Any objections? [WWD]

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