American Express has a series of videos with Tom Colicchio and Sara Moulton discussing business, surviving the economic climate, celebrity chefdom, and just being a good chef and restaurateur. One such gem, Colicchio on what it's really all about: "We're selling an experience. When you get down to it, we're really selling joy. We're selling happiness. That's how my staff…we all have one job. That's to make people happy. If they leave happy, they're going to come back." Occasionaly happiness comes in the form of Snapple iced tea. [Open Forum]For more stories from Eater LA, go to la.eater.com.
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