Diego Luna Imagines La Llorona

The actor lends Halloween Horror Nights some eerie flair.

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Where did you first hear the terrifying tale of La Llorona?

Aunts and uncles and grandmothers and brothers are often our first sources (we heard the tale from our own grandmother) but friends and neighbor are known to spin the spooky tale as well. No spoilers here, but surely you know the legend: a wailing woman, often heard near a river. Love that's not to be. And plenty of ghastly and heart-wrenching details throughout. Chilling, even years after you hear it.

Halloween Horror Nights is taking on the venerable ghost story with a little help from actor Diego Luna. Make that a lot of help; the "Rudo y Cursi" star is serving as the creative consultant for the seasonal Universal Studios Hollywood attraction. "Like all Mexican children, I grew up with 'La Llorona' and I think it's a tale with universal appeal," says Mr. Luna.

The actor is joining filmmaker Eli Roth and rocker Alice Cooper as celebrities lending ideas and presence to this year's mazes. Other mazes include "The Thing: Assimilation," "Alice Cooper: Welcome to My Nightmare," "Wolfman: The Curse of Talbot Hall," and "Eli Roth's Hostel: Hunting Season." 

Halloween Horror Nights and "La Llorona: Villa de Almas Perdidas" opens on Friday, Sept. 23. Closing night is Halloween.

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