Fall Into Aiko's Fashion Film

The Fall 2011 collection from Los Angeles-based label Aiko, a women’s line based around the reinvention of the classic sweatshirt, is hitting stores this week. To fete the release, the brand has just released its first short film featuring the new Fall/Winter 2011 collection, directed by Charlotte Kidd and stars starlet and socialite, Lydia Hearst, which essentially centers on self-sufficiency in the wake of loss.

As for the collection, it boasts cotton shifts, leather minis, shearing coats, cotton maxis, and more, and ranges in price from $75 for the jersey pieces to $800 for leather and fur items. You can shop the collection this week at Los Angeles-area Barneys New York, Neiman Marcus, Saks Fifth Avenue, Ron Herman, and Intermix.

Related stories on The Feast:
First Look at Fall's Most Coveted Collab
Penelope and Coco's Soaring Fall Film
Designer Mike Gonzalez' Fall Collection Hits

Read More

Contact Us