Grand Opening: The SLS Hotel

Swank Beverly Hills hotel "rethinks every aspect of luxury."

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Starry names gather tonight for the official launch of Beverly Hills' newest place to hob-nob: The SLS Hotel. SLS is the first in the new Luxury Collection of hotels the brand has planned, claiming to "rethink every aspect of the luxury hotel concept."

The Look: In-demand designer Philippe Starck crafted the luxe space, open and modern but with warm nooks and crannies built for gossipy, martini-holding hipster huddles.

The Vibe: Exclusive. Before "that's what they all say" crosses your mind, consider the separate entrances for guests and the public. They mean business.

The Lure: Gift shops and continental breakfasts? Shame on you. SLS has The Bazaar, an "indoor piazza" filled with delicacy-laden food, and a retail area they're calling a "shop without walls" (A hallway? A really big kiosk?). At the heart of The Bazaar is Bar Centro, serving highly imaginative cocktails whipped and emulsified into lip-smacking modernity.

The Celebs: Salma Hayek, Amanda Bynes, Bill Maher (guys, keep your girlfriends close), Jared Leto, Jermaine Dupri and Randy Jackson are just a few of the guests who will toast the new hotspot. Retro-swank Pink Martini performs.

No invitation? After today The Bazaar is open to the public. Gotta get a room? Snag special grand-opening savings.

http://www.thebazaar.com/
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