NBC4 Southern California Announces New NBC4 Life Connected Award to Celebrate Acts of Community Goodwill in the Southland

NBC4 Southern California announced it will honor individuals doing profound work in the community by enhancing the lives of others with the newly-created NBC4 Life Connected Award. The annual award originated from the station’s “Life Connected” series, which highlights the diverse landscape of Southern California and embraces community triumphs throughout the region.

Launched in 2012, “Life Connected” airs weekly on Sunday during the 11 p.m. newscast and on Monday Mid-Day News. The segments celebrate individuals who have come together to enhance the quality of life of others and overcome obstacles.

The inaugural NBC4 Life Connected Award was presented to Donald Manelli of Care Harbor at the California Community Foundation’s Unsung Heroes of Los Angeles Awards, a private event held on October 9, 2013. Manelli was selected for his dedication to Care Harbor, a non-profit he launched that offers free health and medical services to underserved populations in Los Angeles. To watch the Life Connected story with Don, visit here

“The NBC4 Life Connected Award salutes the champions whose work is making an extraordinary impact in our local community,” said Terri Hernandez Rosales, vice president of community affairs and communications at NBC4 Southern California. “NBC4 has had a long tradition of giving back to the community and the Life Connected Award is an extension of this legacy.”

Manelli symbolizes the meaning of the NBC4 Life Connected Award by bringing together people from all walks of life – professionals, volunteers, and individuals and families in need – to achieve a common good and inspire change. The award recognizes his selfless efforts to connect people and overcome obstacles.

NBC4 leveraged the power of its channel, NBCLA.com and the station’s social media platforms to put out the call for nominations for this year’s award and received numerous worthy nominees throughout the Southland.

In addition to Manelli, four other recipients received the Unsung Heroes awards from the California Community Foundation. Honorees included Maria Suarez, who uses her experiences as a former victim of human trafficking to help the most vulnerable; Ron Finley, who builds vegetable gardens to help empower residents to grow their own healthy food; Ezequiel Olvera, who engages youth in East LA to participate in a hands-on extracurricular business program that provides entrepreneurship opportunities; Sophie Alpert, who was honored for providing opportunities to homeless residents to earn a living through creating mosaic artwork.

To learn more about The Unsung Heroes of Los Angeles biennial awards program and watch the videos of this year's honorees, visit http://my.calfund.org/unsung-heroes/year-2013.


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