This week, the number crunchers at Polyvore provided The Feast with an exclusive peek into the brands that are trending on the mega-site over the past week. With 6.5 million unique visitors every month, Polyvore rightly holds the title of "the Web's largest community of tastemakers," making any analytics around brands rather of note for anyone interested in how the "tastemakers" are viewing the world's brands at any given moment.
This week's top move "spot" was a shared across several brands. Here's the breakdown:
The Danes and the Dutch were heavily represented among the movers with labels like Modstrom, Friis & Company, as well as the week's biggest mover, Supertrash.
Givenchy also made a big jump in terms of activity on the site after Penelope Cruz wore the label at the premiere of Pirates of the Caribbean 3 in Cannes, and Beyonce's cover for "Run This World (Girls)" was revealed, showing the star wearing a spectacular white Givenchy gown with embroidered birds.
Rounding out the list were popular fast fashion brands with high-fashion appeal like ASOS and H&M, whose separates in particular have showed a serious layering appeal.
The Polyvore Index is a weekly glimpse into what brands and designers are trending on the Web's largest community of tastemakers, as established by levels of engagement from adding to sets to liking and saving.