As G.I. Joe and the Transformers rack up big bucks at the box office, Hollywood is digging through its old toy collection for the next big hit.
Despite us rooting for another adventure with the Care Bears, Warner Bros. has announced plans for a Lego movie.
Legos -- the top institution in the building block community (Sorry, Lincoln Logs) -- is ripe for a movie. To put the toy's popularity into perspective, approximately seven Lego sets are sold every second. That's a lot of Legos.
So far, Warners is staying mum on the plot details, Variety reported:
Scribes Dan and Kevin Hageman are penning the script for the family comedy that will mix live action and animation. Warners is keeping the plot tightly under wraps, but it's described as an action adventure set in a Lego world.
Dan Lin, who is shepherding Warner Bros.' "Sherlock Holmes" and exec produced the studio's upcoming family film "Shorts," will produce the movie through his Lin Pictures, which is also behind a "Tom and Jerry" film that will put the feuding animated characters in a live-action setting. The shingle's Stephen Gilchrist serves as co-producer.
Roy Lee will produce through his Vertigo banner, while Jill Wilfert, VP of licensing and entertainment at Lego, will oversee the pic for the toymaker.
According to Variety, Hollywood has been jonesing for a Lego feature for years, but the Danish toymaker has been reluctant because of its highly protective brand.
But now it looks like the success of other toy blockbusters is just too much to pass up.