A food industry research firm found that only 44% of South LA residents are aware of the fast food ban approved in July, and of that, only half support it. “It does not appear that the Los Angeles City Council has done an effective job in communicating the existence of and rationale behind this piece of legislation...many will be watching to see what impact, if any, the fast food ban has on consumer behavior and business investment in the community," says Bob Goldin, Technomic's executive vice president. [Yahoo via FFM; previously]
