A drug used to treat glaucoma sufferers will be getting a makeover as it gets repackage for sale as a way to increase your eyelashes' length, thickness and darkness.
Allergan, the folks that have convinced thousands to inject themselves with Botox, have been selling a drug under the name Lumigan to treat those with glaucoma. Along the way they realized it was also making people's eyelashes more prominent. Ka-ching!
An FDA panel has okayed the drug for sale to as eyelash fertilizer, but it also is requiring a follow-up studies to make sure it really is safe.
"I'm worried about off-label, nonsupervised use of this medication, and I'm concerned teenagers might use it three or four times a day instead of once," said Dr. Marijean Miller, an ophthalmologist with the Children's National Medical Center in Washington.
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Allergan estimates that once they rename their wonder drug "Latisse" they'll be able to make an extra half-billion dollars a year in sales.