- Roughly two-thirds of executives surveyed by the China Beige Book said they don't expect their companies' sales, profitability and hiring to return to 2019 levels until at least three months from now.
- More than 3,300 interviews between Nov. 12 and Dec. 11 in its latest quarterly business survey, the third-party firm said.
- For the fourth quarter, the China Beige Book found sharp drops in sales growth for luxury goods, food and apparel compared to the prior quarter.
BEIJING — China has not fully recovered from the shock of the coronavirus pandemic, business leaders said in a survey by the China Beige Book released Tuesday.
After about a year since Covid-19 first emerged in the Chinese city of Wuhan, roughly two-thirds of executives polled by the third-party firm said they don't expect sales, profitability and hiring to return to 2019 levels until at least three months from now.
China Beige Book conducted more than 3,300 interviews between Nov. 12 and Dec. 11 in its latest quarterly business activity survey.
The survey's tepid outlook contrasts with generally optimistic forecasts for China, the only major economy in the world expected to grow this year in the wake of the pandemic.
Government commentary in the last few weeks have also signaled concerns about overall economic growth. While economists predict China's gross domestic product will likely expand about 2% this year, consumers have so far spent less than they did last year as many remain uncertain about future income.
Credit concerns and trade tensions
For the fourth quarter, the China Beige Book found sharp drops in sales growth for luxury goods, food and apparel compared to the prior quarter.
"Firms in these sub-sectors noted narrower margins as well as weaker sales volumes and hiring growth," the report said.
That was in contrast with the better performance of auto dealers and vendors for furniture and appliances, indicating that richer households might be boosting overall consumption by spending on big-ticket items, the Beige Book noted.
Creditors were also more concerned about retail businesses. While the loan rejection rate held fairly steady among most sectors — around 10% to 20% — that of the retail industry surged to 38% in the fourth quarter, the report said.
Domestic demand is a key part of Beijing's plan for sustainable economic growth in the coming years. China has been trying to rely more on its own consumers for growth, rather than on exports, especially amid increased tensions with major trading partners such as the U.S.
China still a bright spot but outlook tentative
In the services sector, the China Beige Book also found that fourth-quarter gains were not driven by consumers, but by industries meeting business needs such as telecoms, shipping and financial services.
Chain restaurants didn't see as much growth, while travel saw no growth and hospitality recorded the weakest revenues, the report said.
The Beige Book also pointed out that compared with a surge in exports, China's imports have stalled since an initial recovery from the shock of the first quarter.
The Chinese market remains a bright spot for companies worldwide after the country was able to control the outbreak domestically and return to overall growth by the second quarter.
But scattered Covid-19 cases, most recently in the capital city of Beijing in the last two weeks, as well as the virus' persistent spread overseas mean the pandemic is an uncertainty for Chinese authorities and businesses.
China's full-year economic data for 2020 is due out Jan. 18, according to the National Bureau of Statistics' website.