Admission to the Los Angeles Zoo will go up a dollar under a fee schedule approved Tuesday by the City Council.
Tickets for adults, children and seniors will all rise by $1 starting July 1 — to $20 for zoogoers 13 years and older, $15 for children aged 2-12, and $17 for seniors 62 years and older.
Group rates, which apply when a group of 15 or more people buy tickets, will also rise by $1 — to $17 for adults and $14 for children — under the council's 12-0 vote.
The latest increase is part of a three-year agreement with GLAZA, a group that handles marketing, public relations and other duties for the zoo.
Ticket prices were also increased in 2014 and 2013, by $1 both times. The latest increase is projected to add $850,000 to the zoo's revenues in the upcoming year. The zoo is also expected to bring in an additional $751,000 this fiscal year, ending June 30, due to last year's $1 hike.
Marketing efforts for the zoo have been increased in the last two years, but the percentage of paid admissions has been flat, according to a city report.
With daytime attendance and general admissions "not meeting budgeted projections," GLAZA is also considering holding nighttime ticketed events to help bring in more revenue, the report said.
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Zoo admission seven years ago was $10 for adults and $5 for children, according to the city report, and has been increased to deal with budget shortfalls stemming from the economic downturn.
