Former "Price is Right" host Bob Barker is lending his name, and a considerable amount of his cash, to the construction of a new Los Angeles home for PETA, People for the Ethical Treatment of Animals.
Barker and a bevy of game show caliber beauties joined PETA President Ingrid Newkirk Wednesday for a groundbreaking at what will become the new PETA office on Sunset Boulevard in Echo Park.
The 86 year old daytime TV legend donated $2.5 million to make the project happen. It's no coincidence that the office will be named The Bob Barker Building.
Barker was a longtime advocate for spaying and neutering, as well as other animal rights issues, during his Price is Right tenure.
Critics say PETA sometimes go over the line with its inflammatory stands on animal issues. But Barker says he believes it is one of the strongest organizations he knows for advancing his favorite social cause, animal rights.