Lights, camera, Hello Kitty! Sanrio just opened its second flagship location in the heart of Hollywood. The boutique is chock full of new and vintage Hello Kitty merchandise, adorable -- and yummy -- treats and photo ops.
A Hello Kitty and Friends mural featuring iconic LA landmarks created by Sanrio's design team in Tokyo greets visitors outside the shop located on the second floor of Hollywood & Highland.
The 3,600-square-foot space features merchandise from Hello Kitty, as well as Gudetama, Aggretsuko, My Melody, Little Twin Stars, Chococat and Keroppi.
The shop -- like the company's first flagship in downtown Los Angeles' Japanese Village -- pays homage to Sanrio's Japanese heritage. From a Hello Kitty figurine posing with a cherry blossom, or sakura, to limited edition product imported for the boutique to the Hello Kitty Kawaii Mart installation, the space blends Japanese and American culture.
In-store experiences and activations abound. Pose for a photo at Aggretsuko's desk or in the forest of Mariland with My Melody. You can even try your luck at the Hello Kitty claw machine.
The new location serves as a one-stop shop for Hello Kitty collaborations, too. Japangeles, Herschel, Converse, PBTeen, ProActiv, tokidoki and Kidrobot are some of the brands featured along the standard Sanrio merchandise.
The checkout area -- a see-through cube stuffed with Hello Kitty and Friends plushies -- also doubles as an art installation.
Hello Kitty Hollywood is open daily Monday through Saturday from 10 a.m. to 10 p.m. and Sundays from 10 a.m- 9 p.m.