A San Fernando Valley animal shelter is hoping that this weekend, instead of waiting in line for deals on TVs and video games, holiday shoppers will consider adopting a new four-legged family member.
Best Friends Pet Adoption Center in Mission Hills is throwing the #Holiday100 event through Sunday, when the first 100 dogs and cats adopted will be available for a dramatically reduced fee of $10.
By 1:30 p.m. Saturday the adoption marathon hit the 100 mark. Lucky #100 was Cher, a 4-year-old dog adopted by Mike Schroffell and Marguery Lyvers of Los Angeles.
The fee covers an identification tag, a bag of pet food and a month of pet insurance.
Hundreds of people visited the shelter Friday.
"We found this, this sweetheart little kitten. It's great," said Steve Coe.
Organizers said the event is a great way to get into the holiday spirit.
“The holidays are an incredibly popular time of the year for people to add a pet to their family,” said Marc Peralta, executive director of Los Angeles’ Best Friends Animal Society, in a statement.
“We’ve created a unique opportunity for people to find the perfect lap dog, smart cat and big breed, instead of the usual Black Friday laptop, smartphone or big screen.”
Amanda Johnson visited the shelter Friday to look for a new companion.
"They have a phenomenal amount of dogs and the resources they have for them are amazing," she said. "Miss Molly is one I just saw and she is gorgeous."
The no-kill shelter has 400 dogs and cats of all ages to choose from, and all regular adoption requirements must still be met.
Animals and information on the adoption program can be found on the group’s website.