NBC4 Project innovation Grant Program Returns for a Fifth Consecutive Year

KNBC/KVEA Project Innovation

The Comcast NBCUniversal Foundation and NBCUniversal Local (NBC/Telemundo owned stations) today announced the return of their “Project Innovation” competitive grant challenge to 11 markets. Applications can be submitted online between February 18 and March 25 at or in Spanish at Grant winners will be announced later this year. 

“Project Innovation continues to celebrate forward-thinking non-profits as they work to make an impact on issues specific to their communities,” said Jessica Clancy, Senior Vice President, Corporate Social Responsibility, NBCUniversal. “We believe that through these grants we can not only support the efforts of these organizations, but inspire all non-profits to evolve their work at the local level.” 

Since 2018, the Comcast NBCUniversal Foundation and NBC/Telemundo owned stations have presented a total of $10.9 million in Project Innovation grants to 299 nonprofits, including organizations that are led by leaders of color and are hyper focused on uplifting diverse communities. Past winners have used grant funding to support students continue their education remotely during COVID, help Spanish-speaking communities get access to financial education, support digital, multilingual and multiethnic oral history storytelling as well as journalism programs focused on public health, among others. 

“We’re proud of the important work that our past Project Innovation grant recipients are doing and look forward to recognizing new organizations that are working on the front lines to address our communities most pressing needs,” added Valari Staab, President, NBCUniversal Local.

For 2022, NBC/Telemundo owned stations in the 11 participating markets will award $3.475 million in grants to eligible nonprofits in the following four grant categories: 

  1. Community Engagement: Programs that enable individuals to engage and volunteer in their communities.
  2. Culture of Inclusion: Programs that encourage equitable access, opportunities and resources for traditionally underrepresented communities.
  3. Next Generation Storytellers: Programs that promote access and develop pathways for emerging talent, diverse voices and underrepresented youth to explore careers in news, entertainment, sports and the arts.
  4. Youth Education and Empowerment: In-school and out-of-school programs that equip youth with the tools they need to succeed, including STEM/ STEAM education and youth entrepreneurship.

The participating markets include New York (WNBC, WNJU), Southern California (KNBC, KVEA), Chicago (WMAQ, WSNS), Philadelphia (WCAU, WWSI), Dallas-Fort Worth (KXAS, KXTX), Boston (WBTS, WNEU, NECN), Hartford, CT (WVIT, WRDM), Washington, D.C. (WRC-TV, WZDC), Miami-Fort Lauderdale (WTVJ, WSCV), San Francisco Bay Area (KNTV, KSTS), and San Diego (KNSD, KUAN).


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Key grant eligibility requirements: 501(c)(3) nonprofit’s headquarters and/or the program for which the organization is applying must be located in a participating market, service the market they operate from, have had total expenses of more than $100,000 (defined by the organizations most recent 990 IRS filing), and its programs must help to resolve everyday community issues in any of the four grant categories. For additional rules/eligibility requirements, please visit or

To access the list of Project Innovation 2021 winners, click here. Follow on social @NBCUFoundation and #ProjectInnovation

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