A billboard honoring George Floyd went up in West Hollywood Monday and remain through MLK Day, Jan. 18.
The billboard, located at La Cienega Boulevard and Holloway Drive, will feature Dr. Martin Luther King, Jr.'s famous quote "injustice anywhere is a threat to justice everywhere."
"These billboards have all been arranged by The George Floyd Justice Billboard Committee in hopes of raising awareness and creating dialogue about human rights issues," a new release read.
In May 2020, George Floyd was detained at a Minneapolis store as officer investigated a possible counterfeit $20. Floyd lost consciousness in the eight minutes officer Derek Chauvin held a knee to his neck and pressed him into the pavement.
Floyd can be heard on bystander video saying, "I can't breathe," and calling out for his mother. His subsequent death sparked nationwide protests over police brutality and racism.