Web host GoDaddy.com isn't afraid to push the boundaries with their commercials.
"Go Daddy does ads that are fun, they're edgy, and they're slightly inappropriate," according to CEO and Founder Bob Parsons.
This year for the Super Bowl they've decided to be angelic, but that doesn't mean they won't be sexy.
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"I think they are kind of hotter than ever. I know that sounds like we probably say that every year, but I really do think that," says race car driver Danica Patrick.
Patrick is back for her sixth year representing Go Daddy during the Super Bowl.
"I am quite the veteran with the Super Bowl commercials," says Patrick. "I am very fortunate that 100 million people watch me twice every year during the Super Bowl."
This year Patrick is getting a well-heeled assist from the Pussycat Dolls.
"This the first time that the world is going to see the actual, new Pussycat Dolls," says creator Robin Antin. "Two very sexy brands that are coming together."
Go Daddy will air two commercials during the Super Bowl, both featuring Patrick. There will also be two longer, more risque ads just for their website. Parsons says advertising during the big game is crucial.
"The Super Bowl is what made Go Daddy," according to Parsons. "You know, we ran our first Super Bowl ad in 2005, and it was a very controversial one. Right after that ad ran, our market share went from 16 percent worldwide to 25 percent. Huge jump."
You can see the final productions during the Super Bowl on February 5, on NBC4.