It's a traditional Easter egg hunt with a modern twist.
In Los Angeles, the golden egg was discovered at the SLS Hotel by Lindsay Miller, who posted a picture of the egg as proof on Twitter before rushing back to work.
Local news from across Southern California
The marketing gimmick attracted more than 1,700 followers to the hotel's Twitter page. Clues were given through out the day via tweets and Facebook status updates. Followers tried to use the clues to find the eggs stashed in bushes, trees and buildings.
Nearly all of the eggs have been found, with the exception of the egg hidden in Houston. Walker said it appears someone stole the egg, not knowing it was part of the golden egg hunt.
"We want to make sure that someone can claim an egg at the end. It's going to be a little investigation behind that one. So more to come, Walker said.
Once the winners get to the Joule hotel in Dallas, they'll witness a remarkable act of architecture with the tenth-floor swimming pool, literally hanging over the building, and then, the social media interaction continues.
"We like to utilize social media as well so we can interact with our guests and get to know them," said Walker.
This is the first the hotel put on the golden egg hunt and Walker said it won't be the last.