Guns N' Roses sued an online gun store called Texas Guns and Roses for unspecified damages on Friday, alleging in Los Angeles federal court that the seller is attempting to con consumers into believing that the website is associated with the rock band.
The lawsuit, obtained by City News Service, alleges that Texas company Jersey Village Florist operates the online store texasgunsandroses.com — selling firearms, ammunition, scopes and body armor through the mail — "without GNR's approval, license or consent.''
The plaintiffs allege that Jersey Village Florist "selected and adopted defendant's marks for the purpose of confusing consumers into believing that it was connected or associated with, or licensed by, GNR.''
Lawyers for Guns N' Roses further allege that the defendant purports to sell roses and other flowers as a contrivance to try and justify the "wholesale appropriation'' of the Guns N' Roses trademark. However, Jersey Village Florist does not sell flowers on the Houston-based guns and ammunition website, the lawsuit says.
Get Southern California news, weather forecasts and entertainment stories to your inbox. Sign up for NBC LA newsletters.
David L. Clark, a Houston attorney representing Jersey Village Florist, said that while he has not seen the complaint, it appears that GNR's lawyers have filed in federal court because their attempts to persuade the Trademark Trial and Appeal Board to cancel texasgunsandroses.com's registration is likely to fail.
"There's never been any confusion (between the band and the website) and they have no evidence of confusion,'' Clark said.
"This is an attempt to run up costs and burn us out,'' he said. "Our client sells metal safes for guns and flowers, and have a one-stop website and absolutely no one is confused. Nobody thinks we're the band or there is some affiliation. We will be fighting back.''
Get Los Angeles's latest local news on crime, entertainment, weather, schools, COVID, cost of living and more. Here's your go-to source for today's LA news.
GNR says it became aware of the name Texas Guns and Roses in October 2019. Several months later, lawyers for the band sent a cease-and-desist letter requesting that the defendant voluntarily cancel its registration of the name.
But Jersey Village Florist continues to use the name and "intentionally trade on GNR's goodwill, prestige and fame without GNR's approval, license, or consent,'' according to the complaint.
"This is particularly damaging to GNR given the nature of defendant's business,'' the lawsuit contends. "GNR, quite reasonably, does not want to be associated with defendant, a firearms and weapons retailer. Furthermore, defendant espouses political views related to the regulation and control of firearms and weapons on the website that may be polarizing to many U.S. consumers.''
The suit seeks unspecified damages and a court order prohibiting the use of the website name.
GNR's general partners are listed as Axl Rose, Saul "Slash'' Hudson and Michael "Duff'' McKagan. The band formed in Los Angeles in 1985, and signed to Geffen Records the following year. Having sold over 100 million records worldwide, GNR is one of the biggest selling acts in history.