Just as many Americans are contemplating their New Year's Resolution, IHOP – in a cruel twist of syrupy fate – is offering unlimited pancakes.
The promotion kicked off Friday coinciding with another deal of a "Never Empty Coffee Pot."
IHOP fans took to Twitter to respond with expletives of joy, and tweets such as:
"@IHOP I [love] IHOP. Our love affair goes way back," wrote @StaceyStacyLO.
"@1800PaulWall @IHOP omg this is a sign from god," wrote another breakfast fan @naaatalieroseee.
IHOP wants patrons who are eating all they can eat to snap photos of their empty plates.
"Grab a team of friends, family or coworkers and come see how many plates of unlimited pancakes you can conquer together,” the Facebook page read.
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The breakfast franchise asked patrons to post photos to Instagram using the hashtag "#Panuary."
The sweet deal will last until Feb. 8 at participating restaurants.
It is for dine-in only.
Find an IHOP restaurant near you via the website.
