The iconic planetary pastry sign at Randy's Donuts debuted its new look Tuesday morning in an effort to raise awareness to conserve water during California’s crippling drought.
Customers will now be greeted with a red faucet knob, instead of the usual giant doughnut that has attracted revelers for decades.
The Metropolitan Water District teamed up with the bakery in Inglewood to temporarily turn the sign into a reminder for water conservation.
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Aside from being greeted with a new look, customers who pledged to conserve water were offered free doughnuts between 7 a.m. and 9 a.m. Tuesday morning.
"We know it's our turn, we're doing our share in Inglewood, but we are so proud that we picked this iconic landmark, that is now known nationwide, to put this message out," said Inglewood Mayor James Butts. "It's everybody's turn to save water."
The enormous sign at the famous bakery has only been transformed once before in 2014, when the landmark doughnut was turned into an L.A. Kings hockey puck to celebrate the team’s Stanley Cup championship.
"We all know that we need to save water, and this is a perfect spot to pick here in the South Bay area, Randy's Donuts, because again it's a landmark, many people have come here for years," said Gloria Gray, Metropolitan director."It's all about saving water, it's all about taking your turn."
The new sign reads, "Take your turn" and includes the campaign's website, bewaterwise.com along with "Randy's Donuts" posted on either side of the knob.
"You have been doing great, but we need to do better, and it's all about awareness, and again this is a perfect place to be this morning to make sure we're all aware,” Gray said.