City News Service

For for the First Time in 44 Years, It Will Not Be Called the Toyota Grand Prix

What to Know

  • Runs April 12-14.
  • Toyota sponsored it for 44 years.
  • It wasn't clear why Toyota bowed out.

With Toyota bowing out, Acura has stepped in to become the title sponsor of the Grand Prix of Long Beach, organizers announced Tuesday.

"With our U.S. headquarters nearby in Torrance, this is a true 'home' event for the Acura brand,'' Jon Ikeda, Acura vice president and general manager, said in a statement.

He said the company is "delighted and proud" to sponsor the race.

The multi-year' sponsorship agreement will begin with this year's event, scheduled for April 12-14.

Toyota Motor North America was the title sponsor of the Grand Prix of Long Beach for the event's first 44 years, but announced in August it would not be renewing its agreement. No reason was given for the decision.

Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach, called the agreement with Acura "truly the start of a new era in the history of the Grand Prix."

Copyright CNS - City News Service
Contact Us