Magic Shop Owner Claims CicLAvia Will Make His Profits Disappear With a Poof

Magic Apple proprietor Brent Geris was feeling less than wand-erful when he found out about street closures due to CicLAvia

A magic shop owner has claimed a huge chunk of his profits will vanish due to a forthcoming car-free party event being held outside his store.

Magic Apple proprietor Brent Geris was feeling less than wand-erful when he discovered street closures due to CicLAvia will prevent customers parking outside his premises for a lecture he is hosting on March 22.

Scottish gambling expert Paul Wilson was supposed to be appearing at the store for a special $40-per-ticket event teaching people how to create "miracles" with cards, however this may no longer go ahead due to the closures, which affect Lankershim and Ventura Boulevards.

"We charge a door fee, and they get a deck of cards and it's a couple of hours of learning," Geris said.

However he said the prospect of walking a few blocks is enough to dissuade his customers from making the trip to the event.

"They're not going to do it, they're not going come to this event," Geris said.

He claims the first time he learned about the event was when someone came into his shop and handed him a promotional flyer.


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Geris is not the only one who feels like sawing the event organizers in half however.

For Nick Tsaturyan of Reno's Pizzeria claims the event will cost him cash, as Sunday is his busiest day of the week for delivering orders.

CicLAvia officials sent NBC 4 a statement, citing studies that say businesses along its routes receive more than a 50 per cent sales increase on the day of the event.

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