Clippers Hand Out Shirts With New-Look Logo

The team's owner says the new look is "bold, edgy, powerful and truly representative of us turning the page"

Clippers owner Steve Ballmer, coach Doc Rivers and present and past players are distributed T-shirts with the team's new "bold, edgy, powerful" look Thursday at 32 locations in Southern California.

The team unveiled its new uniforms and logo Thursday.

List: Shirt Giveaway Schedule

"We have introduced a new look that is bold, edgy, powerful and truly representative of us turning the page and entering a brand new age," Ballmer said.

The Clippers' white home jersey will feature the new Clippers wordmark across the front. Their red road jerseys will feature the LAC monogram. Additional alternate black jerseys will be introduced at a later date. The primary logo retains the red, white and blue colors of the past logo and adds black "to provide a modern edge," the team announced.

The curved lines in the primary Clippers wordmark symbolize the horizon of the ocean as seen from the bridge of a Clipper ship, alluding to the team's nautical theme roots, which began when it moved to San Diego in 1978 from Buffalo, New York.

The silver lining in the wordmark signifies the renewed collective optimism of the fans of the team which has never advanced to a conference final in its 45-season history, but reached the conference semifinals each of the past two seasons.

The team's new LAC monogram depicts a blue "C" wrapping around the "L.A." intended to depict embracing the city, a team official said.

The stacked LA also takes the shape of a basketball court signifying "LA Basketball." The new uniforms and logo were unveiled by Ballmer in an appearance on the TBS late-night talk show "Conan."

Ballmer was scheduled to give away T-shirts and cupcakes at Sprinkles Cupcakes in downtown Los Angeles. Rivers and Ralph Lawler, the team's longtime play-by-play announcer, were expected at Pink's Hot Dog in Hollywood.

Shirts also were given away at the Santa Monica Pier, Union Station and Universal Studios. Street teams will also make unscheduled stops throughout the area, according to Seth Burton, the team's vice president of communications.
 

Copyright CNS - City News Service
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