It's not what you say, it’s how you say it at mid-city pizza chain Pizza Patron, where saying, "Pizza por favor" will get you a free large pepperoni pie.
The deal is described as a marketing tactic and a way to celebrate the businessowners' Hispanic roots.
"Anybody that comes in and doesn't speak Spanish, we are going to help them order in Spanish," said Olivia Barba, Pizza Patron owner, who insisted anyone can participate.
Local news from across Southern California
But conservative radio host, Heidi Harris thinks this promotion is less celebration and more discrimination.
"I shouldn't have to do it as somebody who was born here. We should have one language that we all speak," Harris said.
Regardless, customers didn’t seem to mind ordering in Spanish.
"This day and age, free pizza, you kidding me? I don’t care what language they tell me to say it, I'll say it," said one customer.