Siblings of 20th Century Fox distribution executive and former UCLA basketball player Gavin Smith said Wednesday that they wanted desperately to hear from their brother, who has been missing for two weeks.
Meeting with media in Reno, Nevada, they said the search for their brother continues.
Smith, 57, was last seen driving away from a friend's home in the 500 block of Kellwood Court in the Ventura County community of Oak Park on the evening of May 1.
He left in a black 2000 Mercedes-Benz 420E with license plate No. 6EKT044. The car's model number had been changed to a 500E, according to authorities.
Smith had recent financial difficulties that led to a default on his mortgage, family members have learned.
Local news from across Southern California
"If he's out there and he's trying to chill and get his thoughts together, I just want to say, 'Gavin, please call us,'" said younger brother Greg on Wednesday.
In his West Hills community, neighbors were talking this week about a planned civilian search effort.
"Everyone had speculations and we're all trying to figure out what happened," said neighbor Joni Lerner. "This is a man who adored his children. They would be out playing basketball. … I can't imagine him walking away. I can't imagine someone wanting to hurt him."
FindGavinSmith.com, a website started to draw attention to Smith's case, asked supporters to plan for a two-day search in "remote areas" this weekend.
Detectives have considered that Smith's car may have plunged off a mountain road, Smith's siblings said Wednesday. It's one of many possibilities that family members say they have considered.
His sister Tara Addeo teared up discussing what could have happened to Gavin Smith.
"I don't like to think the worst," she said.