Some people may find at the Rose Bowl a little less fun this upcoming football season.
On Thursday, the Rose Bowl Operating Authority (RBOA) approved new regulations aimed at reducing public intoxication, profanity and other disruptive behavior at all stadium events.
"A code of conduct when you come to the Rose Bowl isn't just inside the stadium but it starts when you park your car," said Rose Bowl General Manager Darryl Dunn.
Stadium officials say the near fatal attack and beating of Giants fan Bryan Stow prompted the changes.
"I think it's important for all of us to be proactive and this is an attempt to continue to do that at the Rose Bowl," Dunn said.
The goal of the new guidelines is to "provide a safe, family friendly and clean environment for fans to enjoy pre-game tailgating," according to an RBOA report.
Although a "code of conduct" already exists for several events, officials felt it "was prudent to have specific tailgating" guidelines, according to the report.
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Public intoxication, alcohol impaired behavior and fighting will be "addressed aggressively by law enforcement," according to the new guidelines.
Other restrictions include reducing tailgating from 8 to 6 hours before game time, no drinking of alcoholic beverages in tailgating areas after kick-off, no loud music, no large scale parties and requirements to report "excessively boisterous fans" to security.
The new rules could cost around $10,000 per game to enforce, according to the report.