The People Behind the Landmark: I Am Farmers Market

A sweet series puts the focus on the merchants of Third & Fairfax.

Gift books -- those tiny fancy tomes that are always for sale near a store's registers -- often spotlight life's simple pleasures: flowers and puppies and puppies amidst flowers and variations on the puppy-flower theme.

But there's one most excellent mood-raiser that cannot be bought, only earned through time, smiles, and loyalty: Getting called by name at your favorite restaurant or shop.

Right? Nothing beats it, and the LA headquarters for get-called-by-name-o-sity is the Original Farmers Market at Third & Fairfax. Not only do people behind the counters remember customers' names, but customers remember the names of the people slicing their brisket and making their crepes.

"I Am Farmers Market," the get-to-know-your-merchant series that the landmark has recently revived, has a lot of this name-knowing spirit at its heart. You want to know the chefs and servers and nice people who make the market's delicious foodstuffs, and the stories of the various restaurants, and why certain dishes are beloved.

Magee's Kitchen is first up for the spotlight on this next round of "I Am Farmers Market." Of course, the series is about getting to know your merchants, but it is also about savings. Meaning? If you visit Magee's by Wednesday, Sept. 25, you could win a $75 Magee's gift certificate.

That'll make for a lot of corned beef and horseradish, mmm.

There are more gift certificates from more merchants to come, but, for now, get to know the eatery that's been at Farmers Market since 1934.


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