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Tyra Banks to Open ‘Experiential Attraction' Called ‘Modelland' in Santa Monica

The attraction is slated to open in late 2019 at Santa Monica Place, just blocks from the beach.

Get ready to practice your smize.

Supermodel turned entrepreneur Tyra Banks announced Tuesday that she's opening "Modelland" in late 2019 in Santa Monica.

The experiential retail attraction will "bring modeling to the masses and expand the definition of beauty," according to a news release.

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First with the long-running reality TV franchise America's Next Top Model and now with Modelland, Banks is continuing to take the fashion modeling world mainstream.

"Modelland will intersect a fantasy version of the modeling world with state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events."

Banks described the venture in a tweet as a "dream" that will soon be a "reality."

"A place where everyone can be a model. A place where all beauty is celebrated. I can’t wait for you to Step Into Your Light,” she posted on Twitter.


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The multi-level ticketed experience will open in late 2019 at Santa Monica Place, just blocks from the beach.

The Santa Monica location will serve as the flagship, with plans to open additional locations worldwide. 

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