The plates are paper, the food unique, and the owner is a 23-year old who says he had friends at USC but he never attended classes. Instead Daniel Shemtob blended his passion for food and art, put it on wheels and named it The Lime Truck, yes, after the citrus fruit.
"It all depends on the person. I don't really think the degree has that much to do with it, other than the few essentials that they teach you, but you learn those when you're in the work field anyways," says Daniel Shemtob, Owner, The Lime Truck.
He says he pays his chefs more than they would make in most restaurants. He has eight employees, two trucks on the road and a third lime truck will roll out in august.
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It's a people business he says built on local organic produce and a well priced menu. It's also his life, 24 hours a day, seven days a week.
Such is the life of an entrepreneur, which would describe the type of people who walk through the doors at the Orange County Small Business Development Center. Sometimes director Leila Mozaffari will simply recommend taking a college class, or two.
"We're not in the business of crushing anybody's hopes or dreams," according to Leila Mozaffari, OC Business Development Center Director. "We're in the business of providing them with information so that they can make the best informed decision."
But it's not just business owners making decent wages, without a college degree. According to career planning experts, air traffic controllers are trained by the FAA and make over $100,000 a year.
College is not a requirement for firefighters and police officers either.
Back at The Lime Truck, Shemtob boasts his 13 month old business is growing, not because of what he knows, but how he does it.
He says if someone is making really good food, he believes they'll be in business for the long haul.