Google Sells the Future, Powered by Your Personal Data - NBC Southern California
National & International News
The day’s top national and international news

Google Sells the Future, Powered by Your Personal Data

"We need to think hard about how AI gathers and extrapolates data," said an artificial intelligence researcher

    processing...

    NEWSLETTERS

    Google Showcases AI Advances at Its Big Conference

    Google is again putting artificial intelligence in the spotlight at its annual developers conference Tuesday. The company opened its I/O event with literal bells and whistles at the outdoor Shoreline Amphitheatre in Mountain View, California — showing off what it's like to experiment with artificially intelligent synthesizers and inviting thousands of people to participate in an AI drawing game. (Published Tuesday, May 8, 2018)

    What to Know

    • New, more personalized features rolled out by Google are supported by the massive trove of data that Google collects

    • User data helped make Google one of the best-regarded brands in the world, according to one Morning consult poll

    • Data collection practices are coming under new scrutiny after the Cambridge Analytica scandal struck Facebook

    Advanced new features rolled out this week by Google, like customized Google Maps suggestions and an assistant that can make appointments over the phone, are underpinned by the massive data trove Google collects every day, NBC News reported.

    There are seven Google products with at least 1 billion active monthly users, which wouldn't work as well if they didn't have access to user data.

    That data helped make Google one of the best-regarded brands in the world, according to one Morning consult poll, but data collection practices are coming under new scrutiny after the Cambridge Analytica scandal struck Facebook.

    "We need to think hard about how AI gathers and extrapolates data," said Oren Etzioni, CEO the Allen Institute for Artificial Intelligence. "It has deep implications."