Outraged mental health advocates petitioned Walmart to stop selling a "Suicide Scar Wound" makeup kit offered on the retailer's website.
Walmart, one of the leading retailers in the United States, can be a one-stop shop for Halloween necessities like candy, costumes, and decorations.
This year the site featured a "Razor Blade Suicide Scar Wound" latex costume makeup kit. The product, according to Walmart, was not something they put up for sale online, but rather a third-party vendor, that Walmart did not identify.
The title and photo of a razor blade with two bloody slash marks instigated outrage from the community.
"I would like to know which part of this is a suitable costume for anyone," one person said on Twitter. "Self harm isn't a 'scary costume' for all to wear."
"This is not just a disgrace to the sensitivity to those who suffer from self-harm, but a shame on Walmart for making light of the situation," the petition stated.
"This 'costume' is real life for many people, many people who are contemplating volumes higher than self-harm," the petition added. "Suicide is not a joke, not a costume, and not funny."
The controversy prompted Walmart to remove the costume from their site over the weekend, telling Facebook followers they too thought it was "unacceptable."
If you or someone you know is struggling with depression or suicidal thoughts visit the National Suicide Prevention Lifeline or call 1-800-273-8255.