Online tracking service comScore has released its sales figures for Black Friday (the day after Thanksgiving) and Americans kicked off holiday shopping with a bang -- up 26 percent from last year.
The Dow Industrial Average is also responding positively, implying that brick-and-mortar sales are also solid. comScore said $816 million was spent online in the U.S. last Friday. On Thanksgiving day, itself, the web sold $479 million of goods to users -- that's an 18-percent increase over last year.
Apple fared particularly (and expectedly) with three of its products listed in the top 10 "most-mentioned brands" compiled by PriceGrabber. The iPod, Macbook Pro and iPad 2 are still gotta-have items for many consumers.
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The most popular category of product visited was plasma and LCD televisions. If Apple sees that news, then maybe those Apple TV rumors will play out soon with a new gotta-have device?