Apple is working on a fresh new rainbow of iPhone 5s to stimulate sales and attract new buyers, according to reports.
Topeka Capital Markets analyst Brian White said Apple will revamp its iPhone 5 to iPhone 5Ss which will help the tech giant reach record share prices.
“Apple is our top overall pick for 2013,” White wrote in a note to investors, according to Boy Genius Report. "We believe there is still plenty to look forward to at Apple, including the potential for greater choices (i.e., colors, sizes) around the next iPhone in 2013, combined with accelerating momentum with the iPad mini and continued strength with the iPad franchise at large.”
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White reported that Asian suppliers told him there will be more customer choice for the new iPhone which he said will be launched by June. The colors? Blue, pink, yellow, white and silver and black and slate. There will be also be two different screen sizes, he said.
Has Apple taken a page from competitors Samsung and LG? Apple's customer choice has been limited with little or no ability to customize the look of their devices except by third party skins or cases. if this reports is true, now iPhone users can have an iPhone different from others right out of the box.
While this is no indication that Apple is going the way of Android, it does show that the tech company is learning that there may be some things to learn from other successful companies.