Budweiser Becomes ‘America' on Beer Cans

“Budweiser” to be replaced by “America” on the front of 12-oz. cans and bottles

This bud's now "America." 

Budweiser, now owned by Belgium's AB Inbev, will rename its beer America this summer and alter its labels with images and phrases affiliated with the republic.

The red, white and blue campaign is being launched into a very competitive market already foamy with craft beers, and upon a drinking public bracing itself for a presidential election likely to be unlike any before it.

"We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016, Olympic and Paralympic Games," said Ricardo Marques, vice president at Budweiser.

The Copa America Centenario is a ceremonial soccer tournament typically held in South America.

The cans and bottles will hit shelves nationwide from May 23 through the election in November.

They were designed in partnership with Jones Knowles Ritchie New York.

Copyright AP - Associated Press
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