Instead of coal in their stockings, thousands of Cards Against Humanity customers will be getting a box of poop—bull poop.
The creators of the popular card game protested Black Friday by removing their products from their website, instead only offering one item—a box of “Bulls*@t” for $6.
The box, which quickly sold out to more 30,000 purchasers, contained actual feces, to this dismay of many fans hoping the move was a prank. Last year, the party game was sold on Black Friday for $5 more than its actual price.
The product was described on the company’s website as “literal feces, from an actual bull,” which could be used to “fertilize your garden, adorn a festive tree, or surprise a loved one with a gift of poop.”
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Writing on the package claimed the box was made in China, but the poop was made in America.
Despite the description, and a Frequently Asked Questions section that specified the contents even more, some customers raised a stink.
According to the Cards Against Humanity blog, one viewer wrote in “I used my mom’s credit card to buy this she’s going to be livid when I tell her that it was literal cow poop please cancel my order.”
Another said the “ad was misleading” and one said they thought the box “was a new expansion all about poop.”
Chicagoan and game co-creator Max Temkin tweeted about the box, saying “if you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6.”
The game’s official Twitter page also replied to several tweeters clarifying they did in fact purchase poop.
While some called on the company for a refund over the smelly stunt, others are taking advantage of their newly acquired feces, selling the box on eBay for much more than the purchase price.
Card’s Against Humanity’s Twitter feed claims the boxes cost $5.80 to make and mail, and they donated their $6,000 in profits to Heifer International.