Chances are that if you are sharing a link or photo, you're probably using Facebook, a sharing platform reported today.
ShareThis, in conjunction with StarCom MediaVest Group and Rubicom Partners, conducted a study on where people are sharing information and found the majority was on Facebook, according to AllFacebook. ShareThis, which monitors the activity of about 400 million users a month, reported sharing accounts for 10 percent of all website activity and 31 of referral traffic.
But the interesting part was that Facebook was responsible for 38 percent of all clicked-through referral traffic, what ShareThis deems as important. However, Facebook also is responsible for an additional 18 that wasn't clicked-through (we're sad that not everyone on Facebook seems to care about our updates.) That means 56 percent of all shared Web content comes from Facebook.
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Other ways to share content were not as impressive. Twitter accounts for 11 percent of clicked-through referrals. But when you start looking at clicks alone, the game changes with Twitter beating Facebook with a 4.9 average. Facebook has only 4.3.
What this means isn't surprising. Facebook has about 500 million users worldwide with half logging in every day, likely sharing millions of links or photos a day. Few companies have the numbers to literally influence the Web by sharing like Facebook can.