From Lady Gaga to LL Cool J, CES is as much about celebrity star power as it is about technology.
The 2012 International CES event from Jan. 10-13 is no different with celebrities from music, movies and the sports worlds descending on Las Vegas for three days next week.
The Consumer Electronics Show is an annual trade association event that draws some of the world's biggest companies showcasing new technology and products.
This year, as years past, the celebrities will be pushing products and companies at CES. The list includes Justin Bieber, Eliza Dushku, 50 Cent, Jillian Michaels, Dennis Rodman, Miss America Teresa Scanlan, LL COOL J, Snooki and more.
Two years ago a shaky cell phone video of Lady Gaga stumping for Polaroid drew thousands of hits. And the companies paying the celebs to make the trip to the desert know this all too well.
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Each celebrity will be promoting their individual cause and some will also hold autograph sessions or perform for the tech-loving crowd.