Google acquired Polar, a mobile polling start up, to beef up its social network Google+, according to reports.
The search engine paid an unknown amount to get the company, its mobile designer and a "handful of employees," the Wall Street Journal reported. The two-year-old Polar has offered around 500 million polls in the last month and has 1.1 million "unique voters in September." Those numbers are catnip to Google which is trying to grow Google+ and engage users.
Polar will shut down its support by the end of the year. The Polar team will be working on making Google+ more user-friendly on mobile devices. That's good news for Google+, which has seen several high-profile employees leaving the social network, including three from is design team.
