After six weeks, Google+'s growth appears to be slowing, new research showed.
Users are spending about 5 minutes 47 seconds on the new social network for the week that ended Saturday, according to Experian Hitwise. Time spend on Google+ peaked in the week of July 16 at 5 minutes 50 seconds. From the Bloomberg article:
U.S. visits to Google+ fell 5.5 percent to 1.16 million during the week ended Aug. 27, after rising 2.6 percent the previous week, according to Experian Hitwise. The company had gained 283 percent the week ended July 16. Still, Google hasn't opened up the service to everyone yet, so it's too early to judge user numbers, said Michael Gartenberg, an analyst with Gartner Inc.
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So far Google+ has around 25 million accounts, only a fraction of the 700 million already on Facebook, but it has to start somewhere. Growth will eventually slow but will likely grow if Google+, like Facebook, rolls out new features to attract new users.