"Black Panther" star Danai Gurira has traveled to Zimbabwe to join a campaign aimed at protecting rhinos from poachers.
The WildAid conservation group says Gurira, who mostly grew up in Zimbabwe, is participating in a publicity campaign called "Poaching Steals From Us All" that will run across Africa.
Gurira appears in an anti-poaching video that opens with a scene from the "Black Panther" movie in which her character, Okoye, steps in front of a charging rhino that abruptly stops and licks her cheek.
"We're losing our heritage and an important attraction for our tourism industry," Gurira says. She urges people to report wildlife crime.
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China and Vietnam have also been targeted in campaigns to reduce demand for rhino horn. Some consumers believe the horn can cure illnesses.