In his first public statements in more than a week about the rash of NFL players involved in domestic violence, NFL Commissioner Roger Goodell said he "got it wrong" when handling the Ray Rice controversy and promised to do better in the future.
“I got it wrong in the handling of the Ray Rice matter and I’m sorry for that. I got it wrong from the process I led to the decision I made. But now I will get it right, do what is necessary to accomplish that," Goodell said at a news conference Friday.
The league has faced increasing criticism it has not acted quickly or emphatically enough concerning the domestic abuse cases.
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"I’m not satisfied with the process we went through," Goodell said. "Not satisfied with the conclusions."
He said the NFL wants to implement new personal conduct policies by the Super Bowl.
"Unfortunately, over the past several weeks, we have seen all too much of the NFL doing wrong," he said. "That starts with me."
The commissioner and some NFL teams have been heavily criticized for lenient or delayed punishment of Ray Rice, Adrian Peterson and other players involved in recent domestic violence cases. Less than three weeks into the season, five such cases have made headlines, the others involving Greg Hardy, Ray McDonald and Jonathan Dwyer.
Vikings star running back Peterson, Carolina defensive end Hardy and Arizona running back Dwyer are on a special commissioner's exemption list and are being paid while they go through the legal process. McDonald, a defensive end for San Francisco, continues to practice and play while being investigated on suspicion of domestic violence.
Asked about Peterson, who has been indicted on a child abuse charge in Texas, Goodell said, “I think that what we have to do is allow those facts to proceed.”
As these cases have come to light, such groups as the National Organization of Women (NOW) and league partners and sponsors have come down hard on the NFL to be more responsive in dealing with them. Congress also is watching to see how the NFL reacts.
Asked Friday if he considered resgining, Goodell said, "I didn’t. I’m focused on doing my job, doing the best of my ability."
In response to the criticism, the NFL announced it is partnering with a domestic violence hotline and a sexual violence resource center.
Goodell also said in a memo to the clubs late Thursday that within the next 30 days, all NFL and team personnel will participate in education sessions on domestic violence and sexual assault. The memo said the league will work with the union in providing the "information and tools to understand and recognize domestic violence and sexual assault."
The league will provide financial, operational and promotional support to the National Domestic Violence Hotline and the National Sexual Violence Resource Center.
"These commitments will enable both the hotline and NSVRC to help more people affected by domestic violence and sexual assault," Goodell said in the memo.
The National Domestic Violence Hotline provides domestic violence victims and survivors access to a national network of resources and shelters. It is available 24 hours a day, seven days a week in 170 languages. Goodell noted that the hotline received 84 percent more calls from Sept. 8-15, and the organization said more than 50 percent of those calls went unanswered because of lack of staff.
"The hotline will add 25 full-time advocates over the next few weeks that will result in an additional 750 calls a day being answered," he said.
NSVRC supports sexual violence coalitions across the United States. The NFL's initial support will be directed toward state coalitions to provide additional resources to sexual assault hotlines.