From shoes and T-shirts to dolls and tote bags, more companies and brands are getting into the business of Black History Month but trying not to leave the impression that African American consumers are important just once a year, according to NBC News.
Some businesses are using February to show off the diversity of their year-round product lines or to draw attention to the creative talent of their African American employees.
Target rolled out a Black History Month assortment that spotlights black-owned brands such as Honey Pot feminine products, Lip Bar cosmetics and Scotch Porter, which specializes in men’s grooming. The collection includes books, music and food that are favorites among Target’s African American employee resource group, which has more than 1,000 members. The company has been promoting the products through blogs and commentary from its staff.
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H&M has a new street wear collection designed in collaboration with Ruth Carter, the Academy-Award winning designer behind the costumes for films including “Black Panther,” “Malcolm X” and “Amistad.” The pants, shirts, totes and hats — featuring the pan-African flag colors of red, black and green — debuted in February, but the collection was not billed as a Black History Month tribute.
Read more at NBCNews.com.