Rihanna to Front Armani Underwear, Denim Ads for Fall

After tapping such beauties in recent seasons as David Beckham and, most recently, Megan Fox, Armani has named Rihanna as the face (and figure) of its fall ad campaign, WWD reports.

The pop star, who's got a pretty gorgeous look to back up the big vocals that made her famous, will front both the Emporio Armani Underwear and Armani Jeans spreads. The ads, which were apparently shot on location in New York by photographer Steven Klein, will debut in September.

Klein's steamy sensibility and Rihanna's fearlessness in front of the camera -- she's gone topless as a spokeswoman for Nivea and has made a sartorial name for herself putting her dancer's body in fierce costumes and various stages of undress -- should make for a provocative series of images.

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