A Dutch department store has hired a man to model its push-up bras.
Six-foot-two Andrej Pejic is shown in the ads for Hema's Mega Push-Up Bra sporting an ample bosom under V-neck dresses. According to an observation he tweeted, the gig surprises even him.
“Did I ever think I had enough booty to advertise a push-up bra? No. but am I working it or what??,” the 20-year-old model tweeted.
"It's revolutionary... I've never known a man to do a women's lingerie campaign before," his agent, Joseph Tenni, told Frockwriter.
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Peji, who was born in Yugoslavia but moved with his family to Australia when he was eight, is known for an androgynous look that allows him to model as a woman or a man. In a fashion who in Paris earlier this year, he walked the runway as a woman for Jean-Paul Gaultier and as a man for Marc Jacobs. He has not had a sex change, though.
Pejic told the British magazine Grazia he follows a punishing diet in order to keep his girlish figure.
“Let’s be honest,” he said. “You can’t eat much if you want to do this.”