Twitter Follows Google, Facebook’s Ad Lead

San Francisco-based microblogging site to introduce self-serve ads.


Twitter is looking to finally turn all those tweets into cash.

Less than two years after the San Francisco-based microblogging site unveiled some advertising on its network, Twitter is hoping that by making it easier to buy an ad, companies will line up to get their message across on the social media platform.

Twitter is introducing a new platform to enable advertisers to use a self-serve system to purchase advertising on its network.

The model, used and made popular and lucartive by Google and Facebook, eliminates the need for ad purchasers to speak to anyone at Twitter.

"These advertisers can now set up and run their own Promoted Products campaigns and pay via a credit card," Matt Graves, Twitter’s PR representative, told Search Engine Journal. "This is an important step in continuing to grow Twitter’s business. Our Promoted Products can help small and medium-sized businesses build their audience on Twitter and better engage with the people they want to reach."

Twitter, which launched in 2006, has slowly been expanding its advertising footprint. The company's global ad revenues are estimated to grow to $139.5 million in 2011, according to EMarketer.

That is an increase from$45 million in 2010, Twitter's first full year of selling advertising.

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