Yelp to Power Bing's Local Search

While Google is busy integrating its own review services into it search, Yelp has partnered with the Mountain View company's rival.

Yelp announced this week that it has partnered with Microsoft to power Bing's local search.

"Our rich review snippets, photos, business attributes and more will be integrated into Bing’s new local business pages for relevant categories, making it easier to discover a new or notable establishment nearby," Yelp said in a statement.

Bing users will automatically see Yelp reviews on the right hand side of the search results page when they are looking for a restaurant for example or a local plumber.

The new partnership began on Thursday.

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