They Say “Drink Responsibly,” But What Does It Mean?

A recent study on the line in alcohol ads raises questions about whether it's too vague.

The "drink responsibly" or "enjoy in moderation" messages tucked into liquor and beer ads don’t impress Jennifer Romo.

"Nobody actually takes that seriously," said Romo, a 21-year-old political science major at UCLA. She added: "'Drink responsibly,' what does that even mean?"

A recent study, alcohol industry critics and even a risqué parody on the animated sitcom South Park echo Romo’s skepticism.

Read the full story at FairWarning.

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